A Helpful Design Company

Journal in Jubilee

The Journal in Jubilee logo mocked up on a tote bag. It is laid across a set of concrete stairs and striped with shadows.

ARYZE were in need of a brand package for a new development they had underway at 1693 Fort St. The brief was clear: stylish rental apartments, car-lite, great proximity to groceries and services, and in the neighbourhood always well known for its access to the hospital.

Give it a name and a feeling.

Close up photo from behind a woman who is walking from a market with flowers and bags. The photo is somewhat blurry from the motion of the photographer.

After strolling the neighbourhood for inspiration, collecting some photos and taking some notes, it all kind of clicked. I pitched Journal in Jubilee to the team and we could all feel how right it was. Academic but approachable. Snappy but descriptive. It even tied to the architect’s vision of the exteriors resembling bookshelves.

Stationery mockups with the Journal branding. They use close-up photos of a woman with bags from a market and flowers. The brand element are accented in a rich kelly green.
A mockup of a sandwich board with the tagline "A life in motion - Journal in Jubilee"
Social templates laid out in design software. A kit for building more promotional graphics.

The ARYZE team are absolute pros at making the most of an idea, and from the simple brand package and naming delivered they brought every element to life.

View the project on the ARYZE website and learn more