Victoria’s premiere food and beverage event, Culinaire, had an established brand name in the community but was having a tough time putting together marketing materials to sell it. They had very few visual elements in their toolkit, and those that existed were feeling dated to the team. So we ran through some moodboards together, explored the contemporary culinary landscape of Victoria, and I designed a whole new visual toolkit that expressed the present and future of the scene. A lively update that made messaging easy and engaging as the event grows.